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Fashion e-commerce — Shopify

Concept

NOIR Atelier

An editorial lookbook that happens to be a store.

NOIR Atelier — An editorial lookbook that happens to be a store.

The challenge

Fashion brands on stock Shopify themes all look the same. The product is premium, the storefront is not, and the gap costs the brand the exact customer it wants.

Our approach

We treated the storefront like a magazine. Campaign pages open with full-bleed editorial, products distort under the cursor before you commit to a click, and the cart is a drawer that never interrupts the browse. Every product page is built to carry a campaign, not just a photo and a price.

Features

  • Editorial lookbook
  • WebGL product hovers
  • Animated cart drawer
  • Campaign-ready product pages
  • Trilingual EN · AR · FR
  • Shopify checkout

Visual direction

Campaign hero
Editorial lookbook
Product page
Cart drawer

Want this for your business?

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