Law by Maria

Maria Hatem explains Lebanese law in Lebanese Arabic on Instagram. Her own site turns her 79 reels into a library in three languages, a game, and an AI assistant that answers from her explainers.

The challenge

Maria had 79 reels and more than 135,000 plays, and all of it lived in a feed. A follower could not search an explainer, find the article it rests on, or send it to someone who reads English or French. The same questions kept arriving in her comments, one at a time.

Our approach

Every reel written out as a page: the question, her answer, the short version, the article it rests on, the key terms in Arabic, French and English, and a quiz, in all three languages with Arabic set right to left. Around the library, her cases as a game with the ruling and the article, a lexicon of 190 legal terms, your rights as printable cards, and a desk for law students. Maria AI, in her colours, answers only from her explainers, in Lebanese written in Arabic letters, cites the article and hands over her reel. Holding it together: a brand built on her own sign-off, a brand book and an Instagram playbook.

Features

79 explainers, each a page in three languages
You be the judge: 62 cases, the ruling, the article
A lexicon of 190 legal terms
Maria AI, answering in Lebanese
Arabic right to left, English, French
A brand book and an Instagram playbook

Visual direction

The library: every explainer, searchable in any language, by branch of law and by series

An explainer: her answer, the short version, the article and the key terms in three languages

You be the judge: pick a verdict, then the ruling and the article it rests on

Maria AI on the Arabic site: a question about earnest money, answered in Lebanese, with her reel

Want this for your business?

Tell us the niche. We will show you what the first version looks like.

Start your project

Next study

Lumière DentalFrom an Instagram page to a booking machine.